HIV Unwrapped is a joint project between Positive East, the Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine (ASHM), and fashion designer Patrick McDowell to help illustrate how science, fashion, and HIV activism intersect.
From the HIV pandemic’s origins in the early 1980s to the present day, art emerges as a powerful tool, fostering empathy, challenging misconceptions, and amplifying the voices of those living with HIV.
Fashion has played a significant role in this, advancing HIV awareness by translating activism into a visible, cultural language that evokes an emotive response which reaches beyond traditional health messaging. From activist T-shirts and initiatives like the red ribbon, fashion and design have helped promote and normalise conversations around HIV. By placing HIV narratives on runways, garments, and in popular media, fashion has helped make political statements personal, using creativity to express solidarity, loss and to advocate for equitable access to prevention and treatment for all.
HIV Unwrapped seeks to explore this historic intersection of HIV, fashion, and scientific development. Using the lab coat as a premise, the project draws inspiration from the question – what would you wear as an HIV scientist/researcher that amplifies yourself and your work in HIV?
In February 2026, the project brought together five fashion students and recent graduates with five UK-based HIV scientists and researchers. Through this collaboration, the designers developed five distinct concepts that reimagined, redesigned and redefined the traditional lab coat, drawing directly on the scientists’ work and areas of expertise within HIV research. The designers were encouraged to challenge and explore ideas of HIV science through their own artistic language, perspectives and aesthetic approaches.










