HIV Unwrapped is a joint project between Positive East, ASHM and fashion designer Patrick McDowell to bring together science and fashion to help illustrate how these fields can connect and work together to explain science, exemplify innovation and contribute to artistic activism.
In February 2025, the project paired five fashion students and recent graduates from Central Saint Martins, and five UK based HIV scientists and researchers. During this time, the designers developed five unique concepts that sought to reimagine, redesign and redefine the traditional lab coat informed by, and reflecting, the scientists work within their respective field of HIV.
We encouraged the designers to interrupt and explore notions of HIV science within their artistic language, approach, point of view and aesthetic.
This project exhibited at the BHIVA 2025 conference in Brighton helps explore this intersection between HIV science and innovation and visual artistry; creating new creative responses to HIV whilst paying tribute to how artistic expression has helped shape the medical, cultural and political response to HIV.










